Original Joe’s (OJ’s) is a full-service casual restaurant and bar that opened the doors of our first location in the community of Marda Loop in Calgary, Alberta in 1997. With a vision of being comfortable, accessible and affordable, they quickly established a presence as a down-to-earth neighbourhood meeting place, and demand for other establishments soon followed.
As the chain has grown, Original Joe’s looks for ways to engage it’s patrons, to keep that neighbourhood feel alive… even if that “neighbourhood” is now Canada wide. To accomplish this, Facebook, Instagram, twitter and other social media sites are used. Originally released in Jun 2013, this video was posted throughout their network and received over 60,000 views in just weeks. Currently at just over 1 million views:
You will recognize that a number of outdoor shots were accomplished with Aerial Vista Production’s Cinestar 8, giving this short viral video an excellent pulse and perspective to further highlight the producer’s ground shots.
See behind the scenes footage of how Aerial Vista Productions, and principal pilot Devin Card took this commercial to new heights: