How drones and remote control helis are helping to sell property!

The Georgian-style estate comes with a five-bedroom house and four wood-burning fireplaces, a separate studio and a heated pool on two acres in Greenwich, Conn. But it has a $6.1 million price tag, and more than a dozen showings since October had yielded no buyer.

Controlled remotely by a hand-held console, it took off from the driveway with a loud mechanical whine and hovered around 20 feet in the air to record video of the house against a wintry landscape of snow-flecked trees. Its handler later launched it inside, where it whirred past a chandelier and framed oil paintings before soaring up to the 30-foot ceiling for a panoramic view.

Within days, the footage shot by the drone was being edited into a slick video for Halstead Property’s website, where the drone-aided video of another offering — a $7.6 million beach house on Brush Island Road in Darien, Conn. — has been viewed more than 500,000 times.

“We’re not selling $150,000 homes with this technology,” said Matthew Leone, the director of web marketing and chief drone master for Halstead. “Multimillion-dollar homes demand Madison Avenue marketing and advertising, not Main Street.”
Check out the full article here in the NY times.